Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. From starting his own agency with the biggest presidential campaign blunder in history to smashing a car with a giant muffin, David's stories are a rollicking good read. These stories go well beyond advice to the young advertising professional. Even people who hate advertising will love learning how to make peace with the "Celine Dion curse," how a Ping-Pong table bought from a drug dealer can cure your writer's block, and how to deal with a celebrity spokesman who insists on destroying your client's product. If for nothing else, you should read Why is Your Name Upside Down? just to find out why Oakley is upside down.