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Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters / Edition 1, Author: Joseph Sugarman
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The Adweek Copywriting…
by Joseph Sugarman
Paperback $28.00
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
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The Age of Manipulation: The…
by Wilson Bryan Key
Paperback $20.95
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
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Words That Sell: The Thesaurus…
by Richard Bayan
Paperback $22.00
Title: Disruption: Overturning Conventions and Shaking Up the Marketplace / Edition 1, Author: Jean-Marie Dru
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Disruption: Overturning…
by Jean-Marie Dru
#1 in Series
Hardcover $58.00
Title: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector / Edition 1, Author: Aino Halinen
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Relationship Marketing in…
by Aino Halinen
Explore Series
Hardcover $350.00
Title: Advertising Campaign Planning, Author: Avery
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Advertising Campaign Planning
by Avery
Paperback $49.95
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
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When Ads Work: New Proof That…
by David M Jones
Paperback $77.99
Title: Naming Rights: Legacy Gifts and Corporate Money / Edition 1, Author: Terry Burton
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Naming Rights: Legacy Gifts…
by Terry Burton
Hardcover $60.00
Title: Repositioning: Marketing in an Era of Competition, Change, and Crisis / Edition 1, Author: Steve Rivkin
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Repositioning: Marketing in an…
by Steve Rivkin, Jack Trout
Hardcover $37.00
Title: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers, Author: Edd Applegate
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Cases in Advertising and…
by Edd Applegate, Art Johnsen
Hardcover $153.00
Title: The Bare Bones of Advertising Print Design / Edition 1, Author: Robyn Blakeman
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The Bare Bones of Advertising…
by Robyn Blakeman
Paperback from $31.70 $49.00 Current price is $31.70, Original price is $49.00.
Title: New Directions in International Advertising Research / Edition 1, Author: S. Tamer Cavusgil
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New Directions in…
by S. Tamer Cavusgil, Charles R. Taylor
#12 in Series
Hardcover $181.99
Title: The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors, Author: Margo Berman
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The Brains Behind Great Ad…
by Margo Berman, Robyn Blakeman
Paperback $56.00
Title: Crisis Communications: A Casebook Approach / Edition 5, Author: Kathleen Fearn-Banks
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Crisis Communications: A…
by Kathleen Fearn-Banks
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Paperback $96.99
Title: The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2, Author: Ivan L. Preston
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The Great American Blow-Up:…
by Ivan L. Preston
Paperback $19.95
Title: Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing: English-German / Englisch-Deutsch / Edition 1, Author: Wolfgang J. Koschnick
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Standard Dictionary of…
by Wolfgang J. Koschnick
Hardcover $155.99
Title: Truth, Lies, and Advertising: The Art of Account Planning / Edition 1, Author: Jon Steel
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Truth, Lies, and Advertising:…
by Jon Steel
#3 in Series
Hardcover $50.00
Title: How Advertising Works: The Role of Research / Edition 1, Author: John Philip Jones
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How Advertising Works: The…
by John Philip Jones
Explore Series
Paperback $151.00
Title: M: Advertising / Edition 2, Author: David H. Schaefer
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M: Advertising / Edition 2
by David H. Schaefer, William F. Arens, Christian Arens, Michael F. Weigold
Paperback $108.67

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