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Overview
Step up to the mic and unleash your inner host with Podcasting For Dummies
Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secure fascinating guests, and assemble it all into a refined and irresistible product?
Well wonder no more! Because Podcasting For Dummies has the essential guidance you need to get your brand-new podcast up and running. From selecting the right recording equipment to identifying an audience and pro-level production tips, you'll find all the killer info to help you get started on your next big idea.
You'll also get:
- Software and hardware tips to create and produce a crystal-clear podcast
- Interview advice, whether you'll be seeing your guests in-person or over Zoom
- Strategies for choosing the perfect platform, finding sponsors, and advertising and marketing your new creation
- Pointers for setting up a streaming account and doing live podcasting like an expert
With everyone from A-list brands to world-famous celebrities getting in on the podcast craze, it's time you took your turn on the mic. Grab Podcasting For Dummies today and turn up the volume on the practice that's transformed countless amateurs into household names!
Product Details
| ISBN-13: | 9781394264520 |
|---|---|
| Publisher: | Wiley |
| Publication date: | 07/23/2024 |
| Edition description: | 5th ed. |
| Pages: | 416 |
| Sales rank: | 693,024 |
| Product dimensions: | 6.00(w) x 1.25(h) x 9.00(d) |
About the Author
Tee Morris is an award-winning podcaster and the author of Twitch For Dummies and Discord For Dummies. Chuck Tomasi is a Developer Advocate who has created thousands of hours of content for work and fun.
Read an Excerpt
Table of Contents
| Foreword | xix | |
| Introduction | 1 | |
| About This Book | 1 | |
| How to Use This Book | 2 | |
| Conventions Used in This Book | 3 | |
| Bold Assumptions | 4 | |
| How This Book Is Organized | 5 | |
| About the Companion Podcast | 7 | |
| Icons Used in This Book | 7 | |
| Where to Go from Here | 8 | |
| Part I | Podcasting on a Worldwide Frequency | 9 |
| Chapter 1 | Getting the Scoop on Podcasting | 11 |
| Deciding Whether Podcasting Is for You | 12 | |
| You want to deliver audio content on a regular basis | 12 | |
| You want to reach beyond the boundaries of radio | 12 | |
| You have something to say | 13 | |
| You want to hear from your listeners | 14 | |
| Creating a Podcast | 14 | |
| Looking for the bare necessities | 15 | |
| Recording your first podcast | 16 | |
| Compressing your audio files | 17 | |
| Transferring your audio to the Web | 18 | |
| Grabbing listeners | 19 | |
| Catching a Cast with Your Podcatching Client | 21 | |
| The catcher that started it all: iPodder | 22 | |
| Stepping up your game with iPodderX | 23 | |
| The 800-pound gorilla called iTunes | 25 | |
| Options, options, and more options | 26 | |
| Quest for Podcasts | 28 | |
| iPodder.org | 28 | |
| Podcast Alley | 28 | |
| Podcast Pickle | 29 | |
| Yahoo.com Audio search | 29 | |
| Chapter 2 | Getting the Gadgets That Make a Podcast Go | 31 |
| Finding the Right Mic | 32 | |
| Mics on the cheap | 32 | |
| Investing in a high-end mic | 34 | |
| Expanding Your Studio | 37 | |
| Podcasts well with others: Mixing boards | 37 | |
| Accessorize! Accessorize! Accessorize! | 38 | |
| It's in the cards: Purchasing and installing an audio card | 40 | |
| The Audacity of That GarageBand and Its Audio Hijack Pro: Audio-Editing Software | 45 | |
| Audacity: Who says you can't get something for nothing? | 46 | |
| Cakewalk for the PC: This podcasting stuff is easy! | 47 | |
| GarageBand: Moby in your Mac! | 49 | |
| Audio Hijack Pro: Good software with a bad-boy attitude | 51 | |
| The Sky's the Limit: Big-Budget Software | 52 | |
| Gluing It Together with XML and RSS | 54 | |
| Simplify the process and get a blog! | 56 | |
| Fine, Do it without a blog. | 58 | |
| Doing it by hand | 58 | |
| Finding a Host for Your Podcast | 59 | |
| Size does matter | 60 | |
| Bandwidth demystified | 60 | |
| Part II | The Hills Are Alive with the Sound of Podcasting | 63 |
| Chapter 3 | Before You Hit the Record Button | 65 |
| Choosing a Unique Topic for Your Podcast | 66 | |
| Finding Your Voice | 67 | |
| Deciding Whether You Need an Outline or Script | 69 | |
| Choosing a Method for Recording Interviews | 71 | |
| Taping phone calls | 72 | |
| Recording conversations with Skype | 72 | |
| Ensuring trouble-free recordings | 78 | |
| Prepping Your Green Room for Guests | 79 | |
| Welcoming in-studio guests | 79 | |
| Meeting guests on their own turf | 80 | |
| Preparing for Interviews | 81 | |
| Surefire routes to happy, conversational guests | 81 | |
| Surefire routes to outraged, uncooperative guests | 83 | |
| Determining a Length for Your Show | 84 | |
| The hidden value of the short podcast | 85 | |
| A little length won't kill you | 85 | |
| Finding that happy medium | 86 | |
| I Hear Music (And It Sounds like Police Sirens!) | 88 | |
| The powers that be | 89 | |
| I can name that tune...I wrote it! | 93 | |
| I'll take the First: Free speech versus slander | 94 | |
| Chapter 4 | So What Are You Waiting For? Record, Already! | 95 |
| Did Your Sound Check Clear the Bank? | 95 | |
| Understanding dB levels | 96 | |
| Setting your levels | 98 | |
| Fire Sign Podcasting: Volume and Projection | 99 | |
| Noises Off: Capturing Ambient Noise | 101 | |
| Identifying ambient noise you want to edit out | 102 | |
| Minimizing ambient noise | 102 | |
| Now Take Your Time and Hurry Up: Pacing and Clock Management | 103 | |
| Take the potato out of your mouth and enunciate | 104 | |
| And now let's take a break for station identification | 105 | |
| Concerning Tangents, and Their Val - Oh, Look, a Butterfly! | 107 | |
| "Say, that reminds me of something..." | 107 | |
| "But getting back to what I was saying earlier..." | 108 | |
| Chapter 5 | Cleanup, Podcast Aisle 7! | 109 |
| A Few Reasons to Consider Editing | 109 | |
| The Art of Editing | 111 | |
| Editing voice with GarageBand | 111 | |
| Editing voice with Audacity | 113 | |
| Making Your Musical Bed (And Lying in It): Background Music | 115 | |
| Finding the right balance | 116 | |
| Applying bed music the right way | 117 | |
| Setting volume levels for bed music | 118 | |
| Making an Entrance: Intros | 122 | |
| Theme music | 122 | |
| Intro greeting | 122 | |
| Exit, Stage Left | 123 | |
| Leave the audience wanting more | 124 | |
| Catch phrase sign off | 124 | |
| Credits roll | 125 | |
| Coming soon to an MP3 player near you | 125 | |
| Part III | So You've Got This Great Recording of Your Voice. Now What? | 127 |
| Chapter 6 | Shrink That Puppy and Slap a Label on It | 129 |
| A Kilobit of Me, and a Whole Lot of You: Understanding Kbps | 129 | |
| Changing bit rates in Audacity | 131 | |
| Changing bit rates in iTunes | 132 | |
| Care for a Sample, Sir? (Audio Sample Rates) | 133 | |
| Changing sample rates in Audacity | 134 | |
| Changing sample rates in iTunes | 135 | |
| ID3 Tags: They're Not Just for Music Anymore | 137 | |
| Tell me about yourself: All about ID3 tags | 137 | |
| IDentity crisis: Making ID3 tags work for podcasting | 138 | |
| Creating and editing ID3 tags in Audacity | 140 | |
| Creating and editing ID3 tags in iTunes | 141 | |
| Chapter 7 | Move It on Up (To Your Web Server) | 143 |
| Uploading Your Files with FTP | 144 | |
| Understanding the parts that make FTP work | 144 | |
| Making your connection | 145 | |
| A place on your Web server for your stuff | 148 | |
| Adopting an effective filenaming convention | 149 | |
| Uploading your files | 151 | |
| Uploading to a Podcast-Specific Host | 151 | |
| Using Your Blogging Software to Upload | 153 | |
| Uploading with Command-Line FTP (Speaking of Old School...) | 153 | |
| Setting up a folder for your podcast media file | 154 | |
| Accessing Terminal on a Mac | 154 | |
| Accessing the command prompt on a PC | 155 | |
| Uploading your files | 155 | |
| Advanced Hosting Options | 156 | |
| BitTorrent | 157 | |
| CoralCDN | 158 | |
| Archiving Aging Media Files | 160 | |
| Set up a rotating archive feed | 161 | |
| Use the Internet Archive | 161 | |
| Rent a new server and charge for access | 161 | |
| Chapter 8 | Posting Show Notes | 163 |
| Show Note Etiquette | 164 | |
| Planning the Post | 165 | |
| It's all in the details | 165 | |
| A picture is worth a thousand words | 166 | |
| Posting Your Show Notes | 167 | |
| Posting in Movable Type | 168 | |
| Posting on Libsyn | 171 | |
| Boosting Search Engine Rankings with Good Show Notes | 173 | |
| Loading up your titles | 173 | |
| Soliciting backlinks | 175 | |
| A Word on OPML Show Notes | 175 | |
| Chapter 9 | Geeking Out on XML and RSS | 177 |
| Elements That Make the RSS Go 'Round | 178 | |
| Do you have anything to declare? | 181 | |
| What's on this | 181 | |
| Loading up on | 188 | |
| Wrapping things up | 193 | |
| Tweaking the Contents | 194 | |
| Making sure your episodes don't get skipped | 194 | |
| Adding descriptive keywords | 194 | |
| Making Newcomers Feel Welcome | 195 | |
| Creating an introductory podcast | 196 | |
| Understanding how it works | 197 | |
| Multiple-Show File Strategies | 197 | |
| Part IV | Start Spreadin' the News about Your Podcast | 199 |
| Chapter 10 | Of Pings and Directories | 201 |
| Publicizing Your Podcast | 201 | |
| Directories and listing sites explained | 202 | |
| Pinging for publicity | 202 | |
| Sending Pings to Directories and Listing Sites | 203 | |
| Choosing which sites to ping | 203 | |
| Totally automatic pings | 204 | |
| Pinging manually (if you must) | 206 | |
| Drawing In Listeners from Directories | 208 | |
| Targeting your audience: Large or small? | 209 | |
| Finding the latest and greatest directories | 209 | |
| Listing your podcast with directories | 210 | |
| Keeping your listing relevant | 213 | |
| Chapter 11 | Speaking Directly to Your Peeps | 215 |
| Gathering Listener Feedback | 216 | |
| Comments on Your Blog | 216 | |
| Online Discussion Groups | 218 | |
| Yahoo! Groups | 218 | |
| Google Groups | 220 | |
| Publicizing your group | 221 | |
| Focusing on Online Forums | 222 | |
| Finding free, hosted forums | 222 | |
| Purchasing software to take more control of your forum | 223 | |
| Seeking Out the Comments of Others | 224 | |
| Trying a general search | 225 | |
| Using specialty search engines | 225 | |
| Searching within a site or message board | 228 | |
| Checking your server logs | 228 | |
| Now that you've found the comments | 231 | |
| When the comments are less than good | 231 | |
| Chapter 12 | Fishing for Listeners | 233 |
| Getting Your Podcast Ready for Advertising | 233 | |
| Polishing your presentation | 234 | |
| Checking on your bandwidth | 234 | |
| Figuring out your USP | 236 | |
| Exploring Various Advertising Options | 236 | |
| Google AdWords | 237 | |
| Blogads | 239 | |
| Writing press releases | 239 | |
| Advertising without Spending Money | 241 | |
| Optimizing your site for search engines | 241 | |
| Submitting promos to other podcasts | 241 | |
| Recording your promo | 242 | |
| Giving interviews | 243 | |
| Generating buzz | 244 | |
| Part V | Pod-sibilities to Consider for Your Show | 245 |
| Chapter 13 | Show Me the Money | 247 |
| How Much Money Can You Make? | 247 | |
| Convincing Advertisers to Give You Money | 249 | |
| Getting advertising money | 250 | |
| Developing a media kit | 250 | |
| Establishing a rate sheet | 253 | |
| Setting advertising limits | 253 | |
| Getting a sponsor | 253 | |
| Asking Your Listeners for Money | 254 | |
| Gathering listener donations with PayPal | 255 | |
| Selling stuff | 257 | |
| Fee-based subscriptions | 258 | |
| Chapter 14 | Podcasting for Publicity | 261 |
| Podcasting and Politics | 262 | |
| Telling the World a Story, One Podcast at a Time | 264 | |
| Keeping Good Company: Community and Soundseeing-Tour Podcasts | 267 | |
| Putting together a soundseeing tour of your favorite destination | 267 | |
| Creating a podcast to bring together a community | 268 | |
| Chapter 15 | Podcasting for Passion | 271 |
| The Philosophical Question for All Podcasters: Why Do We Do It? | 272 | |
| Gaining perspective on passion | 272 | |
| Podcasting passion with a purpose | 274 | |
| Practice makes perfect passion | 275 | |
| Passion comes in all shapes and sizes | 276 | |
| Universal love for the podcast | 277 | |
| Holding Interest: Keeping a Podcast's Passion Alive | 277 | |
| Podcasting on puree: Mixing it up | 278 | |
| Starting from scratch | 279 | |
| Reinventing yourself | 281 | |
| Truth and Honesty in Podcasting | 283 | |
| Part VI | The Part of Tens | 285 |
| Chapter 16 | Top Ten Types of Podcasts to Check Out | 287 |
| Tech Podcasts | 288 | |
| Independent Music Podcasts | 289 | |
| Science Podcasts | 290 | |
| Educational Podcasts | 291 | |
| Comedy Podcasts | 292 | |
| Husband and Wife Podcasts | 293 | |
| Soundseeing Tour Podcasts | 293 | |
| Serialized Novel/Short-Story Podcasts | 294 | |
| Passionate Podcasts | 296 | |
| Podcasts about...Podcasting | 297 | |
| Chapter 17 | Top Ten Most Influential People in Podcasting | 299 |
| Dave Winer | 300 | |
| Adam Curry | 300 | |
| Steve Jobs and Bill Gates | 301 |
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